to serve mind

Site Description:

I’ve always wanted to build a site that said what it offered pretty much within the first 30 seconds. And of course, the idea being what was offered was of high value. A “holy crap” kind of reaction on the part of the visitor being the desired effect. A simple site that contained a load of links that would put the Drudge Report to shame.

So a few years ago I combined such a thought with the a search for an extremely popular yet rather generic phrase that would provide for a great flexibility as to the content of the site. So I came up with www.almostfreedownloads.com.

I put up a placeholder index.htm file and pretty much let it sit for years… until this week. I’ve “dusted it off” and will be describing here the step-by-step description of getting the site online with a smorgasbord of content that will eventually reach that “critical mass” “holy crap” moment for the visitor. One hopes. That is the intent.

“Done” List:

Post “To Do” List.
Post Site Description.
Domain registered at namecheap.
Hosting via addon domain of DreamTownMarket.
Add twitter post as each step is performed.
“support” email account created.
WordPress installed.
Mandigo theme installed.
The following plugins installed:
…Akismet
…All in One SEO Pack
…Dagon Design Sitemap Generator
…Google XML Sitemaps
…Privacy Policy
…WishList Member
…Contact Form 7
Created “Subscriber” Membership and registration link.
Created Aweber Subscriber List and link to Subscriber Membership.
Created Email Confirmation Success Page.
Created Privacy Policy Page.
Created Contact Page.
Created Subscriber Welcome/Thank You Page.
Created Download Folder and uploaded download test file naturalpainmanagement.zip.
Created Download File with test file parameter.
Added naturalpainmanagement.zip download link to Download Page.
Tested naturalpainmanagement.zip download link with WishList Member login and logout.
Uploaded new Download Page and integrated it with blog.
Create About page and modify “Hello World” for 1st post in new “What’s Next” category.
Added 9 categories and over 60 download files.
Integrated Subscription with Instant Cash Rocket.

Add approximate average cost per download file.
Create email and send to all lists.

I’m about to begin a six month experiment that starts from scratch and builds an online property that will net over $100K within that six month period.

This is not what I call an incestuous marketing scheme that attempts to “make money” by telling people “how to make money” by telling other people “how to make money”.

It’s been said, and I have no doubt it’s true, that when someone has the experience of generating revenue on the Internet, by whatever means, there can be as much if not more revenue generated through the packaging and marketing of that original revenue-generating process.

While such a presentation of Internet Marketing “secrets” and “systems” may reflect a financial success story, the problem with it is that it is all past tense and may easily not be a reflection of present or future circumstance and opportunity.

And that’s what I will be presenting later today: the first post of many that will be a free journal of building a site from scratch and developing it into a net revenue generator of over $100K before the end of 2010.

Yes. I did say free. And because it is free it will provide the perfect entry into the “sales funnel”. A process that will lead to not what I would call a “high ticket” item. But it will certainly be the path that will lead to an exclusive, limited service: the to serve mind inner circle.

And that’s the whole point of this post. To give you a “heads up” and opportunity before things start to heat up with traffic generated from the free sharing of the six month experiment.

I’ve been wondering for years now how to bring about an inner circle where I share “outside the box” thoughts and techniques of marketing and especially coding. Well, now that I’m about to embark on this entrepreneurial path that I will share with others, there is going to be plenty of valuable coding techniques during this journey that I will not want to just give away.

It’s the perfect opportunity to set up the inner circle. So as coding and marketing techniques are described to the “masses” who are observing this very real-time, evolutionary process at no charge, I can go to the “back room” and discuss with the inner circle the specifics of code and theory.

If you’ve found yourself on this page and have read this far, I’d like for you to consider that it may not be a coincidence. You’re welcome to join the inner circle at the beginning. There is no recurring billing involved. It is only a one time payment of $295 via PayPal for a one year membership to the inner circle. What it will cost beyond the first year is at this time anybody’s guess. But what ever it will be, the current members will have the first opportunity to extend their memberships for a second year.

Membership is limited to 150 individuals. This post will remain public until that number is reached. And as the limit is approached, this post will be modified to inform readers of the current membership count and the impending take down of the post and closing of the inner circle offer.

Four more points:

1. You have a no risk 365 day, no questions asked, money back guarantee. Even if it is day 365 of your one year inner circle membership, if you request a refund it will be honored within 48 hours.

2. A long-standing concern of people who have valuable information on the Internet in the form of downloadable files is the protection of those files from a massive breach in security. As the new web property takes shape I will be sharing in extreme detail the techniques and coding implemented to secure what will eventually be by year-end thousands of downloadable files.

3. All theory, techniques, and coding shared within the inner circle can in a fundamental way be considered PLR material. Everything revealed and discussed within the inner circle’s private posts can be used by the inner circle in any manner they wish. Members are welcome to “run with it” and go out and make a million bucks. More power to ‘em

4. In the beginning, I will not be using any autoresponders for “blanket” communications with members. All initial email communications by me to you will be made “one-on-one” to establish a personal and accessible style of communication. And perhaps most important of all to demonstrate this accessibility, I will be providing to you my private cell phone number.

If it feels right… go for it.

P.S. Remember, if you ever have any problems or questions please feel comfortable with using the to serve mind contact form. That’s what it’s there for. You are always welcome at to serve mind.

Having read the post at the following link will help before proceeding: http://toservemind.com/remembering-the-reason-why/

If one is to lend complete support to the people promoting one’s product, how does one do so without being perceived as a competitor of those promoters? This question does not suggest such competition is bad. It is simply an exercise in attempting to answer the question. Especially for those who, like myself,  want to pursue such a marketing environment where the benefits of promotion go entirely to the promoters.

A classic example of this is online with the affiliate management services of the information product transaction handler Clickbank. And no, this example isn’t about swapping “hop links” between affiliates. It is the fact that while a link may be used that includes affiliate information so an affiliate may receive a commission, a link may also be used with no connection to an affiliate, and hence no commission. So independent of an affiliate swapping “hot links” or not, what is still in play is the possibility of an affiliate doing much to promote a product and the prospect delaying the purchase until a day when they use a direct link with no affiliate-related information. In that scenario, the product owner reaps all of the benefit. And that is what the “longest least” marketing method attempts to address.

It really boils down to that moment in time when the prospect clicks on the PayPal “Buy Button”.  What merchant name is going to appear? The product owner or affiliate? (Note: in this scenario affiliate and reseller are synonymous and are rewarded (unlike Clickbank) with 100% commissions deposited directly into their PayPal account).  How does one insure it is always an affiliate?

In the distant past (6 years ) one would see things (gimmicks really) called “randomizers”. Where it was literally a “crap shoot” who would get the commission. But presenting what is really nothing more than a casino scenario does not provide enough incentive here. One could also try rewarding the top affiliates by collecting all non-affiliate related transactions into a pool and in some ceremonial fashion, distribute the performance-based rewards. But if you think about it, those affiliates will tend to be at the top anyway, given their competitive nature and leveraging their circumstance (list and marketing savvy). And without diverting here into the topic of “positive thinking”, it does nothing for those at the “bottom of the affiliate rung”.

So what if you could do something for those at the bottom? I’m not talking about “something for nothing”. I’m talking about a real algorithm that comes into play and considers those who have, for whatever reason, found themselves “at the bottom”? What if you could create a marketing environment for them to say look, even if you bust your butt marketing this product and wind up with one sale (if you’re “lucky”), you have a “fail safe mechanism” in play that should at least give you a good shot at another sale.

And that’s what is at the heart of the “longest least” marketing method. Let’s consider an example of using the “LL” (”longest least”) method to define who “gets the sale” when a link is “adrift” with no affiliate data attached. Imagine if you will (thanks again, Rod) a group of affiliates. Now order them in ascending order of sales per affiliate with the least number of sales at the top. Now imagine at the top a group of 5 affiliates that have had 3 sales each. Those are the affiliates with the “least” number of sales, right? Well, who amongst them gets the sale? Perhaps you’ve already guessed it. It’s the one that has been an affiliate the “longest”. Hence, the “longest least”: the affiliate with the least number of sales and the highest seniority. Once that affiliate gets the sale they of course are no longer part of the group of 5 affiliates at the top of the list, and hence no longer qualify as the next “LL” candidate. That title falls to the next affiliate in the (now) group of 4 that has been an affiliate the longest.

One can consider “longest least” marketing as a “bootstrap” method of helping those at the bottom of the “affiliate rung” get a “kick start” with little in the way of advertising expenditure in either money or time.

I know of no one who is doing this.

Until now. Instant Cash Rocket